the iphone turns four: how it has changed us

Jeffrey Sasha is expecting the iPhone 5 to arrive this fall, let\'s take a moment to wish the iPhone itself a happy birthday.
It entered the market four years ago this week.
It\'s shocking to think about how different life was before a smartphone, and although Apple wasn\'t the first to launch a smartphone, its product has changed categories and consumer behavior in a profound way
In June 29, 2007, Apple launched a combination of its handheld computers and mobile phones, which will serve the phone as the iPod does for MP3 players.
The IPhone is a catalyst for the explosive growth of the smartphone market, creating an application economy, sowing the seeds of new industries, changing the face of games, socializing, and location --
Services and photography based on advertising and commerce.
Almost every year since 2000, promises have been a year of moving, as more and more daily life revolves around our handheld companions.
Today, we think the smartphone is revolutionary, but it\'s actually an evolution.
Mobile networks existed long before the iPhone came out.
The same goes for touch screens and even apps.
Remember the palm trees?
After the launch of the IPhone, Apple\'s core is all talent, style and beauty, and its success is driven not only by technology, but also by how technology is used to demonstrate new perspectives on mobile devices.
It attracts consumers in a simple, elegant, and exciting way, and ultimately changes their mobile behavior.
This shows them how interesting, simple and efficient it is to use mobile networks and mobile phones.
While the iPhone is not the first one, it is undoubtedly the best, and it forces the whole industry to be better.
Sometimes we forget that there are many good, capable consumers.
In the days and years before the iPhone came out, it focused on mobile technology.
Many of the things that seem to have just surfaced today are actually readily available in a decade.
Mobile commerce, mobile phone shopping, mobile phone bar code, etc. exist, in many cases are very effective.
The problem is that no one uses them.
Consumers don\'t care.
For mobile terminals, technology changes are not as much as consumer behavior. In June 2007, the iPhone became a change agent for the mobile public.
Consumers quickly accepted the phone\'s big screen, clear and colorful touch screen and elegant and intuitive icons --Interface-based.
Perhaps this is the first time, browsing a web page on a mobile phone is like browsing a web page.
Mobile Safari makes it very simple.
In order to compete, every handset manufacturer has to rethink the way mobile web pages are viewed.
Then, when the iPhone puts the app on the map, they all have to react again.
Previously, there were thousands of handheld apps on Palm and Windows Mobile platforms, however, apple and its structured iOS platform have turned mobile app developers into someone who is not only proud but also rich in it.
Almost all other important mobile platforms have taken the lead in the iPhone --
Fashion app market.
In technological innovation that is important to iPhone behavior --
The success of the change is that using a large capacitive touch screen instead of the more common resistive touch screen at the time is a bold move, just like replacing the frequently used touch screen
Lost the stylus with our more reliable fingers.
When the iPhone came out, what we now take for granted in smartphones, such as the accelerometer and the autocorrect software keyboard, was much more novel.
Because Apple had a nerve. and gold)
With the iPhone, consumers can finally use their phones with confidence to get information and entertainment.
The activities they only do on the desktop suddenly happen on their phones.
Other people in this industry can\'t sit still.
So whether you\'re using an Android device or other phones made with HTC, Motorola, Samsung, etc.
Thanks to Apple and the iPhone for raising the well-known standards, driving the well-known envelope and inspiring a vibrant, exciting culture --
Change the mobile ecosystem.
The IPhone app sparked the popularity of location
Basic services like Foursquare and Yelp help Pandora rise from the brink of death and become the darling of Wall Street.
New business and business models have emerged, and with the iPhone app sharing personal location information and social communication so easily, successful businesses have spread across all smartphone platforms.
As for the mobile Web browsing experience, pinch and zoom let\'s pinch ourselves and say, \"Wow.
\"As other manufacturers roll out their own smartphones to keep up with the speed of the iPhone, consumers are starting to be interested in more mobile networks --
Mobile companies like me have seen the beginning of rapid growth in mobile devices.
Web activity and traffic.
Based on the iPhone, Google has developed the Android platform, winning support from highly competitive handset makers.
Consumer choice for mobile phones has surged, and smartphone usage has soared.
Since the launch of the iPhone, companies like ours have seen significant changes in activity from the web to the mobile web. Today, most of the downloads of all our devices come directly from our mobile website, not the desktop.
The IPhone itself is now just one of many smartphones, but its stimulating consumer behavior is good for everyone across the mobile world.
Jeffrey Sass is vice president of marketing for mobile entertainment website Myxer. com.