u.s. cops, in-flight movies may be model for panasonic survival
Tokyo by Tim Kelly and murji Murai (Reuters)-
Panasonic\'s answer to the brutal attack on its TV sales may be a product launched 17 years ago by Japanese companies, which is a must --have for U. S. police cars.
Of the two patrol cars in the United States, 420,000 are equipped with the company\'s rugged Toughbook computer, panasonic chief kazuiro Tsuga sees this niche product as a model of how the huge group can make money outside Samsung Electronics and Apple\'s increasingly dominant gadget mass market (AAPL. O).
After being appointed president of the company in June, Tsuga told reporters: \"What we need is a profitable company. They don\'t have to have big sales . \".
Tsuga also saw avionics.
Panasonic is the world\'s leading in-
Flight Entertainment System
As television and other consumer electronics revenue decreases, automated production of machines and lighting is used as a source of profit.
Panasonic, Sony and Sharp have been hit hard by South Korea. made TVs, Blu-
The threat is to destroy Japan\'s reais players, mobile phones and Apple tablets, which are the center of global consumer electronics.
The book, which is sold only to businesses and governments, is seen as a response to the profit competition that is now disrupting the television industry.
\"At that time, our personal computers lost to Compaq and IBM,\" said Hide Harada, head of the group\'s Toughbook division at its headquarters in Osaka, western Japan. IBM (IBM. N)
Later, the laptop business was sold to Lenovo Group in China, where Compaq was acquired by HP.
\"This is a guerrilla strategy,\" Harada recalled the Toughbook, which was launched in 1996 . \".
Panasonic\'s promotions include driving jeeps on a computer, throwing them on the ground, and watering coffee on a TV show in the morning.
In the view of rival Sony, there are signs of niche strategy in the competition with Apple and Korean brands that are profiting from the devaluation of the won.
Combine technology across multiple departments
From projectors to cameras and headphones
Sony 3D viewing head-
The installed sun visor makes the user feel like they are sitting in the middle of 500
Seats in the cinema
The target audience is consumers who want to immerse themselves in computer graphics and high-quality movies, said product manager Mori ki Mori.
He declined to give specific sales figures, saying: \"Demand is bigger than expected . \".
Japan lost ground. reuters.
Japan\'s performance under pressurereuters.
Panasonic revenue Limitedreuters.
Com/xyw63t the two Japanese companies will present their products at the CES consumer electronics show this week in Las Vegas, an event that is usually run by the next
Tsuga will deliver the keynote speech of the event.
In the past, the Japanese showed the super high
Samsung and LG Electronics have shown off their Ultra HD 4k TVthin OLED (organic light-emitting diode)screens.
However, the price may be 10 times that of a traditional LCD screen, and it will take a while for consumers to achieve this leap.
Meanwhile, losses are rising for Panasonic, Sony and Sharp.
Panasonic expects a net loss of $8.
9 billion at the end of the Year-
Sharp, who has already received bank aid, is expected to lose $5 a year. 24 billion.
With the help of asset sales, Sony should be able to make a small profit.
According to the Japan Electronics and Information Technology Industry Association, the share of the Japanese flat-screen TV market has shrunk in the past two years by about a quarter, reaching about 31%.
In the context of the yen\'s continued strength, industry insiders expect Japan\'s share of the DVD and Blu-ray markets
The Ray player market has fallen from nearly two years last year to about half last year. thirds in 2010.
Only 8 of every 100 phones sold worldwide are Japanese.
Manufacturers have moved television production overseas, and Japan\'s production is now less than a tenth of two years ago.
Tsuga acknowledges that Panasonic is a \"loser\" in the consumer electronics sector, warning his business unit that they will be closed or sold if they do not meet the success of the Toughbook, provide a minimum operating profit margin of 5% per two years. Any niche-
The successful strategy will keep his company away from mass market products, investors say, meaning Tsuga will need fewer workers.
Panasonic is Japan\'s largest business employer with more than 300,000 employees.
The company plans to cut 10,000 jobs this year, more than 36,000 last year.
Japan will cut jobs on a larger scale
Yuuki Sakurai, CEO of Tokushima Capital Management, Tokyo, said vacations are not common and severance payments are expensive and not easy, and the company manages assets worth $18.
4 billion, but there is no Panasonic stock.
\"It\'s like trying to chase the course of a battleship.
\"If they want to be a light cruiser or destroyer, they will have to lose their staff,\" Sakurai said . \".
The workers Panasonic may keep are workers who make tough laptops in Kobe, western Japan --
A category defined by the United States. S.
As a de facto military quality benchmark for global standards.
In terms of tablets, it has a market share comparable to that of Apple, most American companies. S.
The police department is willing to pay up to $3,000 for rugged laptops that can withstand bumpy heat
Fast Chase and other strict street policing.
\"They\'re near the bullet. proof.
We got a patrol car on fire, and after all the heat, smoke and water dissipated, the computer continued to work, \"said Bill Richards, logistics commander of Tucson police, Arizona, his forces have nearly 650 Toughbooks that connect patrol cars to dispatchers, license records and other police databases.
Other clients include the New York Police Department, the California Highway Patrol, the Brazilian military police, and the United Kingdom and the United States. S.
Use their military on drones.
\"Panasonic is the most recognized brand.
The Toughbook is almost synonymous with solid notebooks, \"said David Krebs, vice president of VDC Research.
While the global PC market is making smaller profits
Research firm IHS iSuppli expects annual sales in the next four years to grow from 7% units last year to 0. 216 billion unitsthe premium-
Prices, higher profits, and a solid PC niche grow by about 10% a year, close to 1.
According to the VDC study, there were 2 million computers by 2016.
Tough books are placed at their pace at the Kobe Factory: rinse to test the water resistance, bake to 50 degrees Celsius, cool to minus 20 degrees, and drop at their top, bottom and corners.
Harada describes it as an analog edge in a digital product.
\"No matter who does it, the inside of the computer is almost the same.
\"It is the mechanical aspect that makes us different,\" he explained . \".
The creators of Sony 3D viewers are also looking for mechanical appeal and the power of electronics.
The second redesigned model is now available in Japan with a weight of 25% G and a weight of 330 and a better grip, so users can choose headphones or earbuds, said Mori.
\"We want to make it lighter,\" he added . \" He pointed out that engineers want to slim down the heaviest part, the lens.
While Sony is constantly chasing consumers, Panasonic is also pursuing a business --to-
The business niche market model proposed by Tsuga is at the heart of his revival plan.
The Japanese police force is among the best in the target list of Yoshida, who have not yet purchased a computer.
He said there was no plan to create a cheaper mass market model --
This may protect some of the work in the team.
\"We won\'t put it in Best Buy or Wal-Mart.
I don\'t think the result will be very good.