apple unlikely to use oled screens for all its iphones

by:LCD Mall     2020-08-14
Analysts poured cold water on a report Apple plans to use next
Next Generation, OLED screens for all new iPhone models next year.
This article in the South Korean electronic times, if it is true, will be negative for major manufacturers such as Japanese monitors and sharp that make LCD monitors for many mobile phones, but for manufacturers of OLED technology like general purpose displays, this is a plus.
Japanese monitor shares fell to 21 pc, the biggest intraday drop since the 2014 market debut.
Sharp fell as much as 4. 3pct.
Shares of universal monitors soared to 18 PCs.
Delegates to Apple, JDI and Sharp declined to comment.
Currently, there are two main types of screens in the smartphone market: LCD or LCD, organic LEDs panel or OLED.
The IPhone 8 and older models use an LCD screen, while the iPhone X uses an OLED screen.
The production cost of the LCD screen is lower, while the color reproduction of the OLED screen is more accurate, but it is difficult to make.
Apple turns to all-for a couple of reasons
OLED phones are unlikely.
Jay Kwon, an analyst at JPMorgan Chase, said it was too early for Apple to make such a decision and that OLED screens would make these devices more expensive, beat the purpose of the cheaper LCD model that will be launched later this year.
Use only organic light
Given Apple\'s sales of 0. 216 billion units in 2017, the iphone\'s LED screen will also face challenges.
Samsung Display is part of Samsung Electronics and the only supplier of high-end OLED screens
Apple\'s phones, but manufacturers also use them for their smartphones, limiting supply.
Other OLED screen makers such as LG Display Co have yet to demonstrate the ability to produce Samsung at birthLike ability.
While Apple has embraced OLED, most analysts say they don\'t think the shift will take place in 2019.
Jeff Pu, an analyst in Taipei, said: \"Apple is unlikely to release three OLED models next year.
Investment Consulting of Yuanda Securities.
Later this year, Apple will use OLED in three new models. \"ultimately, as far as I know, Apple\'s plan is to use full OLED on the iphone, but whether this will happen is a question mark, \"said Jerry Kang, senior chief analyst at IHS Markit based in BangBang, South Korea.
\"Apple failed to expand production of the iPhone X due to market demand and price issues. \" (Bloomberg)
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