sharp makes long-awaited oled foray, wary of big spending
Japan\'s Sharp Company announced its long term
Looking forward to entering the organic lightLEDs (OLED)
On Wednesday, the company will go public as Apple\'s suppliers hope to catch up with rival Samsung Electronics Co. , Ltd.
Sharp will offer OLED panels in its new smartphone later this year, and plans to sell screens to other manufacturers, although it has said that as the momentum of thinner but more expensive screens slows, it is cautious about the rapid expansion of OLED.
This move is in Osaka-
Major supplier of LCD display for IPhone, headquartered in electronics manufacturers (LCD)
After being acquired by Taiwan\'s Foxconn two years ago, the screen continued to recover.
Sharp\'s OLED smartphone will initially be available in Japan. Prior to that, sharp slashed its overseas smartphone business, and so far the company\'s main market is still in Japan.
A spokesman said at a press conference in Tokyo that the company has not yet reached any sales agreement with other smartphone manufacturers.
So far, Sharp has invested 57. 4 billion yen ($505 million)
Producing OLED panels in western Japan is less than the third of Foxconn\'s 200 billion yen investment plan announced at the time of its acquisition in 2016.
Sharp executives say the shift from traditional LCD screens to more flexible OLED screens is slower than expected due to high prices, making the company cautious about the recent aggressive expansion of OLED capacity
\"The momentum of OLED panels is weakening compared to a year ago and it is unlikely to pick up immediately,\" Sharp executive Katsuaki Nomura told reporters on July.
The slower acceptance of higher-priced OLED panels has also brought some relief to Japanese display companies, another iPhone LCD supplier behind Samsung and LG displays in OLED technology
The Japanese Display said it could delay the start of commercial production of OLED, currently scheduled for 2019, while seeking partners to help fund the start-up of large-scale production lines.
Analysts say it usually costs more than 200 billion yen ($1. 8 billion)
Start a mass production line
\"To our surprise, our customers did not leave the LCD panel,\" said Chief Financial Officer Takanobu Oshima on August.
South Korea\'s Electronic Times reported earlier this year that Apple has decided to use OLED screens in all three new iPhone models planned for next year, compared with two OLED models this year.
But industry insiders told Reuters that Apple will not give up low altogether.
LCD screen cost for at least next year.
Still, analysts say the OLED panel market could pick up again if increased production efficiency among South Korean and Chinese panel manufacturers leads to lower costs.
The OLED panel offers a richer color than the LCD, allowing folding the phone. ($1 = 113. 7000 yen)